Do you know your “why”?

What I mean is have you found your purpose; that one thing that keeps you up at night, you can’t stop thinking about it during the day and you could talk to any one about it that will listen.  If you have found your purpose, why not take the leap?

I hear often the statement: “not everyone is meant to be an entrepreneur”  – I disagree!  Could it be that not everyone has found his or her “why” in life, as illustrated in the book, “Start With Why” by Simon Sinek? As per Sinek, “few people or organizations know why they do what they do.

Finding your purpose takes self-improvement, failure, reflection, and an internal drive to keep pushing until one day . . . you’ve got it.  Now, what are you going to do with it?

What motivates the entrepreneurs to cut the safety lines, to take the risks, work long hours each week for months at a time? It’s the deep desire to build something great, and solve real problems.

Being an entrepreneur can be challenging, rewarding, frustrating, satisfying, disappointing, and exhilarating.  Entrepreneurship by nature is enjoying the bliss of the highest highs and weathering the disappointment of the lowest lows.  As a solo entrepreneur I’ve had my fair share of both. It is only when we experience the valuable lows and keep going that we appreciate the monumental highs of entrepreneurship.

In addition to knowing your “why,” answering three basic questions will help clarify your desire to become an entrepreneur:

  1. What are you really passionate about?
  2. What are you good at?
  3. What does the market need?

This sounds obvious, but people don’t always consider all three.

During a recent media interview on women entrepreneurs I was impressed with the insight shared by Carmen Ohling, a dynamic nutrition and wellness professional. “I strive to inspire people to feel good about themselves today- and for the rest of their lives- by teaching them how to fuel their bodies.  I am passionate about being the best I can be and helping others to do the same.”

She went on to say, “To be an effective business owner you are also charged with the important task of being a leader. Being a leader requires you to be bold, have a vision, and empower and motivate others to create their own vision. I have plans to grow my business in 2016, which is taking some additional capital but I’ve been able to save most of my revenue during 2015 to make this happen.  By doing my research, having a plan, and being knowledgeable of my business needs I have been able to grow my business from 2 clients when I started to over 500 clients in less than 1 year!” (

Yep, she knows her “why” and has answered the three basic questions.

“There’s a big difference between seeing an opportunity and seizing on opportunity.” – Jim Moore

Passion and drive are so important to be a successful entrepreneur. The simplest ideas, some of which don’t really make sense, can be the most successful because of the passion, drive and conviction that shines through from the entrepreneur.

Entrepreneurs have many reasons to pursue creating their own business.  They want to empower themselves, basically to call their own shots. Secondly, they tend to go into fields that excite them. It is not always about innovation and profit, but a correlation of something deep in their heart. It’s about making a difference.

Successful entrepreneurs are risk takers who have all gotten over one very significant hurdle: they are not afraid of failure. There are too many people out there who want to stay in their comfort zone and take no action but still complain of their current life. Don’t be one of these people. The only thing worse than failure is not starting. A single step gets you closer to your dream career.  So, don’t discount the power of action no matter how small.

“The biggest risk is not taking any risk… In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks.”

  • Mark Zuckerberg, Facebook

Remember, you don’t have to quit your current job to act on your ideas. You can build upon your dream (as I did) as you continue your current profession. Figure out the best time outside your normal work hours to get something done.

To succeed, you’ll have to ignore the setbacks and refuse to take “no” for an answer.  A “no” to me means “not yet.” You’ll have to fine tune your internal compass and trust it even when it seems silly to take that step. Be open to the challenges and define your definition of success.

Before you make a decision either way, please ask yourself  “why” and answer the three basic questions above. Be as honest as you can be about your answers.

Here’s to you and your success.

Bonnie Milletto

Privacy PolicyTerms Of ServiceCookie Policy